Branding

FitBurst

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Brief

FitBurst is a new brand of fruit juice targeted at health-conscious individuals and fitness enthusiasts. The brand identity needed to be modern, energetic, and visually appealing. It also needed to convey the product's natural and healthy ingredients.

Client

FitBurst

Skills

Figma, Illustrator, Photoshop, Premiere Pro and After Effect

I. Overview

The brand identity for FitBurst was developed around the concept of a "burst of energy." The logo features a stylized sunburst design, which is also used throughout the branding elements. The color palette is bright and vibrant, using colors that are often associated with health and energy, such as green, red, and yellow. The typography is bold and easy to read, and the overall design is modern.

II. Design

We crafted out according to the design brief, the Logo, Color Palette, typography, comprehensive branding guidelines were developed to ensure consistent application of the brand identity across all touchpoints, from packaging and marketing materials to website design.

III. Conclusion

The FitBurst brand identity has been well-received by the target audience.

The brand is perceived as being modern, energetic, and healthy. The branding elements are visually appealing and consistent across all touchpoints.

The overall project has been a success, and the brand is well-positioned for growth in the future.

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